Eric Roza is CEO of CrossFit, the world’s leading platform for Health, Happiness, and Performance.  CrossFit has millions of participants, 12,000 gyms, and 150,000 credentialed trainers in over 150 countries.  He serves on the boards of Crestone Capital, Endeavor, Global Colorado, Sondermind, and Spark Grills, and is an Executive-in-Residence with General Catalyst.

From 2007 to 2019, Roza led the team that built Datalogix (and following its sale, the Oracle Data Cloud), into the global leader in digital media data and analytics, with 99.5% penetration of the top 200 marketers.  Datalogix was recognized as one of the country’s best mid-sized companies to work for by both Fortune and Outside Magazines.  He started his career at Bain & Company and worked for a number of technology companies in product, marketing, strategy, and general management. 

Roza holds a BA in Economics from the University of Michigan and an MBA from Stanford University.