As a member of the Executive Leadership team, Managing Director, and Head of People and Culture, Ronda leads Crestone’s global employment brand to attract and retain top-level talent as the firm continues to grow. For over a decade, she has expertly led Crestone’s industry leading culture and commitment to transparency, accountability and cultivated relationships.

In this role, Ronda enables the firm to develop and preserve its organizational culture through the power of talent management. She executes an integrated talent management strategy and delivers a best-in-class candidate and employee experience. She is a passionate advocate for diversity, equity, and inclusion. During her time with Crestone, the firm has received numerous culture commendations including Outside Magazine and Colorado Biz Magazine.

Prior to Crestone, Ronda was a Managing Partner at S3 Talent Management, a consulting firm, focused on integrated Talent Management.

Ronda received her Bachelor of Science in Human Resources Management from the University of Illinois. She is a member of Human Resources Society Management (SHRM).

Ronda serves on the Crestone Diversity and Inclusion Committee.

What do you enjoy most about wealth management?
One of the most enjoyable aspects of working at Crestone is interacting with entrepreneurial clients. The catalyst(s) that gave them the idea, courage, tenacity, etc. to try something new is always inspiring to hear. Many people let fear or uncertainty stop them at the idea, but not entrepreneurs.
If you weren’t working at Crestone in wealth management, what would you be doing?
If I weren’t working at Crestone, I would be a sports agent in the NFL. Identifying and representing athletic talent in various aspects (contract negotiations, public image campaigns, etc.) with different teams across the league sounds like an adrenaline filled job.
What is your favorite book or what’s the most influential book you’ve read?
A great book I read recently was “The Ride of a Lifetime” by Bob Iger. He led Disney for decades and he talks about the ideas and values he used to reinvent the Disney brand. Iger focuses on the principles of authentic leadership and how innovation, relentless curiosity and most importantly humility are critical in leading teams. It is a great read especially in a time of uncertainty and change as Disney was when he took over the CEO spot.