Head of Branding and Communications

Sonya Hausafus

Sonya brings over 20 years of experience in marketing to her role as Head of Branding and Communications at Crestone Capital.

Before joining Crestone, Sonya was the Vice President of Marketing at Techstars, where she was responsible for overseeing all aspects of global marketing, communications and public relations for the organization’s four main divisions: Techstars Venture Capital Fund, Techstars Accelerator Programs, Techstars Startup Programs, and Techstars Corporate Innovation Partnerships. During her tenure, Sonya oversaw marketing activity for the expansion of over 30 accelerator programs in 8 different countries. 

As a startup veteran, Sonya has built and led marketing teams for a number of venture-backed organizations, including sovrn, an adtech company; and StillSecure, a B2B network security company. Prior, she spent almost a decade working for public relations agency Weber Shandwick.

On a professional level, what are your biggest accomplishments?
Being a startup marketing ninja who branded and re-branded a company (including its name) three times in four years due to acquisition and spin-off. It was a wild ride!
What do you love to do outside of work?
Travel, music, and yoga, particularly when the three are combined.
What quality of yours makes you suited to do what you do?
I’m a people person, and I love making connections. I’m able to leverage this as we grow and strengthen the Crestone Collective, which is our network of clients, investment managers, entrepreneurs, institutional investors, and friends of the firm.